Amcor has broken new ground in the Argentine dairy market developing the first fresh milk bottle made of transparent post-consumer recycled (PCR) polyethylene terephthalate (PET) resin.
The custom-designed 1-L container for leading dairy maker Mastellone Hnos, Buenos Aires, supports the positioning of the La Serenísima Original milk brand as a natural product while also delivering optimum shelf life and increased sustainability benefits.
Latin American dairy companies are increasingly using clear PET bottles to showcase freshness and premium quality. The cold-fill bottle contains 20 per cent PCR content.
Said Martin Darmandrail, Specialty Containers Director, Amcor (Argentina): “In a market that has remained stagnant for several years, we’ve broken the rules by developing an entirely new format offering for fresh milk. We’ve shaken things up with a unique fresh milk package with the durability, freshness, performance, and sustainability benefits of PET.”
The container includes a 38mm finish and a HDPE screw cap from Bericap North America. A key technical challenge was limiting light exposure and preventing damage to the product. To preserve the contents, a special barrier was developed to help extend shelf life.
Commented Gaston Dominguez, Manager, R&D Packaging, Mastellone: “Mastellone wanted to align its grass-fed sourced, ultra-pasteurised fresh milk product with Amcor’s clear plastic bottle. Amcor responded to the challenge with a distinctive transparent solution combined with an effective barrier to preserve our premium product.” For more visit amcor.com
