The legendary anime Evangelion and its official brand RADIO EVA are launching a series of juice beverages in lightweight Ecolean packages on the Japanese market, through Nippon Akinai and Cheerio Corporation. Looking for innovative and differentiating packages with strong sustainability credentials, the choice was easy – Ecolean fulfils their demands.
Global packaging supplier Ecolean has had an extensive expansion strategy during the last couple of years and is present on the Japanese market since 2015. The cooperation with RADIO EVA, Nippon Akinai and Cheerio is now further strengthened when packing the well-known Japanese anime Evangelion’s beverages.
In Japan, innovative and convenient packaging solutions are close to the heart of consumers. As a brand owner, it can be hard to stand out. Sustainability has also risen on the agenda in Japan and beverage producers are now looking to packaging as a solution.
Said Tomohiro Kato, director at RADIO EVA: “When I first saw Ecolean packages, the stylish appearance really struck me and I instantly imagined that they are ideal for innovative beverage products. Through the project with Cheerio and Nippon Akinai, I hope the lightweight Ecolean packages will be recognised by many Japanese consumers.” For more visit Ecolean.com
