FrieslandCampina has published its fourth annual Trend Report. The 2022 edition illustrates three major global trends in the industry: Being my better me, Lovely luxury experiences & Mindfulness on the menu. The report – which also includes micro trends, innovative food concepts and company-owned insights – has been brought to new heights through new segments such as soups, sauces and ready meals, interviews with key opinion leaders and the latest consumer data based on growth hacking methods. Now that the dust is settling from the pandemic, FrieslandCampina’ On-Trend Specials 2022 gives global food professionals the insights and concepts to meet consumers’ ever-changing needs of today and tomorrow.
The 2022 global Trend Report provides global food manufacturers and companies with data, insights and recipes to uniquely position themselves in the market with an innovative and surprising offering. The report captures three major food trends as well as eight underlying micro-trends, supporting manufacturers with precise nuances to cater to their tailored audiences.
Said Suzanne van den Eshof, Global Head of Marketing Food Industry, FrieslandCampina Professional: “The past year and a half have been difficult for everyone, and it doesn’t come as a surprise that consumer needs and preferences have changed during these unprecedented times. The consumer has become more mindful and has created new habits and expectations. The challenge lies with the manufacturers to facilitate and understand the newly found needs. Organisations that truly understand their audiences and who are agile enough to cater to quickly changing demands, are the ones that customers connect with. It’s essential for manufacturers to partner up with an ingredient supplier with a strong innovative character. Understanding your customer can be challenging and translating that understanding into product and innovations is a whole other ballpark. We at FrieslandCampina are confident that we can adequately support our partners in the process.”
The Trend Report is based on FrieslandCampina intelligence services such as market studies and global research, as well as the expertise of in-house industry experts and its own research. The focus on the report is on relevant trends in the cakes, bakery and pastry, soups, sauces, ready meals, desserts and ice cream industries, in order to serve FrieslandCampina’ partners in the best way possible. To download a copy of the full report, click HERE
