Arla Foods Ingredients has launched a new concept for high-protein bars with a natural positioning.
Making its debut at SupplySide West, the new concept showcases Lacprodan® SoftBar. The whey protein ingredient enables high levels of high-quality protein to be packed into snack bars while maintaining soft texture. In the Essentials Bar it is combined with dairy calcium ingredient Capolac®, as well as dates and nuts for the ultimate wholefood snack.
Designed to inspire cleaner-label alternatives to the complex lists found on many bars, the recipe contains only ten ingredients, with no maltitol or added sugar. It meets US and EU standards for snack bars with a natural positioning, and opens up opportunities for a range of on-pack claims, including high in protein and high in fibre.
Said Sarah Meyer, Head of Sales Development, Performance Nutrition, at Arla Foods Ingredients: “With the healthy snacking trend still on the rise, consumers want indulgent bars that provide balanced nutrition – including protein – but they also want simpler labels. The Essentials Bar pairs high-quality protein with the natural goodness of dates and nuts in a dream combination that has previously been difficult to achieve. It offers bar manufacturers exciting opportunities to create nutritionally optimised bars with cleaner labels, and to stand out in an increasingly crowded category.”
The ‘Essentials Bar’ is one of three concepts being showcased by Arla Foods Ingredients at the SupplySide West expo with the company also demonstrate how its Lacprodan® ISO.WaterShake can be used in holistic beverages that combine hydration with the nutritional benefits of whey protein.
Meanwhile, the ‘Whey better in seconds’ concept packs 21g of protein into a 100ml shot. The turnkey solution showcases the excellent amino acid profile of BLG (beta-lactoglobulin) ingredient Lacprodan® BLG-100, demonstrating its benefits for rapid protein delivery. For more visit stand #1565 or arlafoodsingredients.com
