FrieslandCampina Ingredients will return to SupplySide West (October 28-31, 2024) in Las Vegas, Nevada, to showcase its latest innovations in consumer-driven concepts. Visitors are invited to explore the company’s application expertise through a variety of delicious functional food, beverage and supplement concepts – including newly launched bars, gummies and fastmelts. With nearly a quarter of Americans saying a lack of time is a barrier to eating healthily, these samples have been designed to empower brands to innovate to meet growing consumer demand for convenient, on-the-go nutrition.
FrieslandCampina Ingredients aims to inspire innovation and boost consumer omega-3 intake with its recently launched algae-based Biotis® DHA Flex Powders, which can be used to create convenient and great-tasting food, beverages and supplements. The team will be on-hand to demonstrate the powders’ application flexibility through its latest tasty gummies and on-the-go fastmelt supplement concepts – designed to offer all the benefits of DHA with exceptional sensory properties in a format ideal for busy, health-conscious consumers.
Said Sophie Zillinger, Global Marketing Lead for Biotis® FrieslandCampina Ingredients: “There’s a huge appetite for omega-3 solutions in formats that are easy to consume and appealing. However, innovation has lagged in addressing consumers’ dietary preferences and delivering exciting, flavourful formats. We’re excited to spotlight our Biotis® DHA Flex Powders – built using our microencapsulation expertise – to show how brands can stand out with convenient, great-tasting omega-3 solutions that tick U.S. consumers’ boxes.”
Bars are the fifth most purchased snack product in the U.S. thanks to their convenience. At the same time, demand for protein continues to be high – however, 33% of global consumers say they are concerned about the texture of high-protein snacks. To help brands master the art of taste and texture, FrieslandCampina Ingredients will showcase its premium Excellion® caseinates.
Visitors are invited to sample a variety of delicious bar concepts that impart a good nutritional profile, without compromising all-important sensory properties. Plus, with new research indicating the benefits of casein protein in the prolonged release of amino acids, experts will be on hand to demonstrate how brands can use caseinates to develop science-backed solutions in convenient, tasty formats that go beyond the classic post-workout shake.
The company will also highlight its wider Biotis® portfolio at the event. Visitors to booth #2123 can sample gummies featuring Biotis® GOS, which has been shown to support gut health and mental well-being. Plus, delegates can explore how to take sports nutrition further with an exciting shake concept using Biotis® Fermentis, which combines the benefits of protein, prebiotics and probiotics by fermenting them together. The company will also display its new Biotis® Lactoferrin Immune-Plus fastmelts, leveraging lactoferrin’s proven antiviral and antibacterial benefits.
Added Auke Zeilstra, Managing Director, North America at FrieslandCampina Ingredients: “Today’s U.S. consumers are busier than ever, but still want to find time to achieve their health goals – whether it’s looking to get active, protect their immunity, or stay sharp. At this year’s show, we’re putting the spotlight on convenience, with an exciting variety of concepts including gummies, fastmelts, bars and RTDs, designed to fit seamlessly into everyday life. We’re excited to meet and collaborate with our customers to develop solutions that help people meet their health goals and get the most out of life, without compromising on taste or experience.” For more visit stand #2123 or frieslandCampinaingredients.com
