Bas Roelofs, currently Vice President Strategic Integrations and previously Managing Director of FrieslandCampina Nederland, is leaving the dairy company to become Commercial Director at Signature Foods, the parent company of Johma, Heksenkaas and Topking, among others, on 1 September.
Roelofs has been with FrieslandCampina for 11 years. Prior to that he held numerous commercial positions at Procter & Gamble. At Signature Foods Roelofs will be responsible for business policy as COO. In addition to his work at FrieslandCampina, Roelofs represents the food industry in the FNLI association and as a board member of the employers’ association VNO-NCW.