Sidel appoints new global vice president

Sidel has today reaffirmed its ambition to help Food, Home and Personal care brands meet sustainability goals and stay competitive as it announced the appointment of a new global vice president. Pascal Lefèvre will develop and drive Sidel’s strategy to meet the unique needs of Food, Home and Personal Care markets and delivering flexible, eco-friendly, and tailored-made solutions that will address the new and complex retailing and distribution challenges that customers face.

Said Lefèvre: “The Food, Home and Personal Care markets remain of critical importance to Sidel and we will continue to enhance the products and services that we offer to our customers as we look to triple this key part of our business by 2030.

“Sidel has more than 50-years of experience supporting the Food, Home and Personal Care segments, driving innovation and developing solutions that cater to its specific needs. Our portfolio of products and services has expanded throughout the years with the acquisition and integration of specialist businesses like Cermex for case packing, Gebo for conveying and accumulation and Newtec for palletising, allowing us to offer a true full set of expertise at every step of the line.”

Lefèvre will lead in the provision of innovative, eco-friendly, and ultra-flexible equipment to Food, Home and Personal Care customers. These feature a comprehensive range of blowers and end of line solutions, including packers and palletisers, for any type of primary and secondary packaging. Sidel also offers complete or partial integrated lines in categories like edible oil, sauces & dressing, coffee and more. For more visit sidel.com

David Cox

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