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Sustainability: Developing effective strategies to target ethical and environmentally orientated consumers
23. July 2020
A 45 minute webinar organised by FMCG Gurus on 23 July will examine how consumer attitudes towards the environment are evolving and what they expect from brands when it comes to the topics of sustainability and responsible behavior. The webinar will focus on how to effectively communicate corporate and socially responsibility messages and how to successfully align sustainable products with key consumer need states when it comes to health and formulation.