Danone is working to merge Alpro, Nutricia and Danone Dairy into one organisation. The three separate companies have been integrated into the One Danone operation since the beginning of this year, reports Foodpersonality. With the arrival of top executive Antoine de Saint-Affrique, the group is working on ways to improve its results on the stock market. “Without detracting from all that has been built up in previous years,” stresses Frank den Haan, Danone’s director of retail.
One of the first results of the integration of Alpro, Nutricia and Danone is a new category vision for dairy. In this, the flexitarian diet of consumers increasingly plays an important role.