Bigger and better together in Asia

Date: 18.05.2022Source: Informa Markets (Fi Asia/Vitafoods Asia)

For the first time ever, the flagship event Fi Asia will be hosted alongside Vitafoods Asia this year, connecting even more buyers and suppliers in the booming nutrition industry. Fi Asia brings together local, regional and global ingredients suppliers, distributors and F&B manufacturers. Therefore, the event is perfectly complemented by Vitafoods Asia with its focus on nutraceutical ingredients and finished dietary supplement solutions. Together, both shows attract an international audience of more than 600 exhibitors and 21,000 attendees from across the globe.

With these co-located exhibitions, Informa Markets wants to give exhibitors and visitors a greater variety of options to better suit their needs. Covering all the categories and trends in the food and nutrition market, and supporting the development of this important and growing sector, Vitafoods and Fi Asia promise buyers and sellers of functional ingredients and dietary supplements all the tools necessary for boosting their business.

According to market analyst Mintel, the Thai market is being driven by a surge in demand for beauty and weight loss supplements, as well as sports nutrition products. Consumers who are willing to spend more on health supplements in a bid to look younger and more attractive, coupled with growing awareness of the importance of good health, are also expected to positively impact the nutraceuticals market. Its research reveals that the demand for nutraceuticals is greater among higher-educated, higher-income millennial Thai women living in urban areas. The pandemic has also led to consumers throughout Asia increasingly seeking products that support immune health, particularly vulnerable groups.

Said Pimwadee Aguilar, Mintel’s Associate Director, Food & Drink, Thailand: “The COVID-19 pandemic and outdoor pollution has resulted in increased interest in health among consumers. This has created more exciting opportunities for vitamins, minerals and supplements which offer convenient and natural preventive health solutions.”

Added Natasha Berrow, Executive Vice President Food: “Bringing together Fi Asia and Vitafoods Asia is a timely move, and one which will allow visitors and attendees to gain insights into ingredient innovations and trends throughout the entire supply chain. It is also the perfect opportunity to network and discover suitable solutions and partners – as well as a big platform of ideas.”  For more visit figlobal.com

David Cox / IDM

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