Bringing nutrition to life with consumer-driven concepts

Date: 22.02.2024Source: FrieslandCampina Ingredients

FrieslandCampina Ingredients will return to Natural Products Expo West with consumer-centric concepts to help inspire nutrition brands. Attendees can explore how the company’s cutting-edge protein and prebiotic ingredients can power appealing formats, including shakes, gummies, ready-to-drink (RTD) beverages and bars. Visitors will also be the first to see the company’s new brain health ingredient – more details to be announced in the run up to Natural Products Expo West.

Awareness is growing that intensive exercise, stress and dietary habits can cause gut discomfort that affects sports performance. Research shows that 86% of athletes suffer from gastro-intestinal issues believed to be associated with stressors such as training and competition.

In answer to this need for athletic nutrition solutions with gut health support, FrieslandCampina Ingredients will showcase Biotis® Fermentis. The first-of-its-kind fermented solution combines the benefits of protein, prebiotics and probiotics to effectively target the gut-muscle axis. Visitors can explore Biotis® Fermentis through a tasty shake concept, and discover how it can deliver multiple health benefits, including gut and muscle support, as well as perceived improvements to wider well-being, including mood and energy levels.

As consumers take a more proactive approach to their health, interest in convenient, easy-to-take supplements, like gummies, is at an all-time high. Once seen as a niche children’s product, the global functional gummies market is expected to grow at a CAGR of 10.2% from 2024 to 2031[iii] – with growing popularity across all age groups. FrieslandCampina Ingredients will highlight how to leverage this unique market opportunity with its novel ‘Good to Gut’ prebiotic gummies. Experts will be on stand to explain how Biotis® GOS-OP High Purity, can help overcome common gummy formulation challenges to deliver a higher concentration (typically around 94%) of available galacto-oligosaccharide (GOS) content than other prebiotics on the market.

45% of consumers now eat or drink dairy alternatives, but challenges remain in creating an appealing taste and texture, while also ensuring a high-quality nutritional profile. Visitors to FrieslandCampina Ingredients’ booth will be able to experience how Plantaris™ pea and faba protein ingredients tackle these challenges head on with tasty and nutritious plant protein ready-to-drink beverages, shakes and bar concepts. Sensory panel tests show that products formulated with Plantaris™ have an overall cleaner taste than other products on the market, allowing brands to stand out in the plant-based space.

Consumers consistently report wanting to increase the amount of protein in their diets. And with 24% of consumers skipping breakfast and 26% skipping lunch at least three times a week, there is a huge opportunity for on-the-go high protein snacks. While protein bars are the ideal snack to bridge the nutritional gap between meals, they can often harden over time, discouraging repeat purchases. FrieslandCampina Ingredients will highlight its leading Excellion® range through the company’s latest bar concepts, demonstrating how to create winning dairy-based protein bars with a softer mouthfeel and extended shelf life.

Said Auke Zeilstra, Managing Director, North America, FrieslandCampina Ingredients: “People are leading increasingly busy lives while also taking a more proactive approach to their health and well-being. This is driving demand for convenient on-the-go nutrition like shakes, bars and gummies. Even better if one product offers several health benefits at the same time. As part of our mission to help people get the most of life, always, we’re pleased to be back at Natural Products Expo West: a show that puts consumers’ needs first, too.” 

Added Sophie Zillinger Molenaar, Global Marketing Lead, Biotis®: “We want to show that it is possible to develop healthy products that still look and taste great, in fast-growing markets such as gut health and muscle support. This year, our concepts are better than ever, and we’re excited for visitors to explore the innovative applications our ingredients make possible – including the newest addition to our Biotis® portfolio – watch this space for more information!”  For more visit stand #4548 at Natural Products Expo West, Mar 12-16 or at frieslandcampinaingredients.com

David Cox / IDM

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