Cibus 2021, to be held in Parma from August 31 to September 3, is the first major Italian international B2B exhibition to reopen in-person. Cibus represents the restart of the Italian food and beverage sector and its exports. During the long lockdown period, the made-in-Italy agri-food sector not only met domestic demand, but increased its export shares. Demand from abroad increased for both typical products of the Mediterranean diet and high-quality premium products. Good conditions, therefore, for a strong production recovery of the sector and for the consolidation of new positions on international markets.
Exhibiting companies at Cibus have already confirmed their participation, reassured by the success of the vaccination campaign and by the sanitation and distancing measures that will be adopted by Fiere di Parma in its exhibition centre, as already tested successfully at Cibus Forum in September 2020.
All product categories will be on display at Cibus 2021: from deli meats to cheeses, from pasta to tomato-based products, from olive oil to baked goods, from beverages to grocery products, from frozen foods to local products, and more. There will also be a new area dedicated to the Ho.Re.Ca. channel (restaurants, bars and similar), called “Ho.Re.Ca.The HUB”, in partnership with Dolcitalia. Other dedicated areas include the new Unionbirrai and Birra Nostra space dedicated to craft beers and Bellavita Expo, the B2B event which for years has been organizing promotional shows for Italian Food & Beverage in foreign capitals.
Italian and European retail buyers will be attending Cibus 2021, as well as large delegations of business operators from the USA, Latin America, and Asia, thanks also to the incoming programme of the Italian Trade Agency (ICE). Buyers are offered a unique opportunity, through the “on the road” Cibus Destination programme, to visit the production plants of the Food Valley and its points of sale, and, through “on-site” Cibus Destination, discover the new trends of Authentic Italian food by exploring thematic itineraries dedicated to local productions.
Visitors to Cibus 2021 will be welcomed by the city of Parma, which is this year Capital of Culture and UNESCO Capital of Gastronomy; the city streets will host “Cibus Off”, a Collateral Event that combines culture and gastronomic discovery.
