Chinese consumers are turning away from UHT-products and are increasingly demanding fresh milk and are also prepared to bear the higher costs. This was reported by the Huajing Industrial Research Institute. Recently, smaller fresh dairies such as Yantang Dairy, Weigang Dairy and Tiarun Dairy have reported the highest growth rates in the market. However, Yili also reported a double-digit percentage increase in sales of past milk in the third quarter.
