CP Kelco launches innovative virtual experience

Date: 18.09.2020Source: CP Kelco

CP Kelco, a global leader of nature-based ingredient solutions, is excited to announce the launch of a new virtual experience, allowing customers, partners and other industry stakeholders to discover CP Kelco’s insights and unique portfolio of offerings through an innovative, virtual reality environment.

Said Jérôme Béra, Senior Vice President, Global Marketing at CP Kelco: “We have missed some of our interactions with our customers, distributors, agents and prospects in the industry over the past several months, since most trade shows and events have been cancelled due to the global pandemic. However, with agility in mind, we turned this challenge into an opportunity to take advantage of new technology and reimagine how we can connect with customers and prospects.

“Today, we invite our customers, distributors, agents and prospects to explore our new virtual meeting place, which offers a full range of dynamic content including webinars, videos, whitepapers and more. The best part is that you can join from anywhere at any time. We like to say it’s a way to connect with CP Kelco from your couch!”

After registering, visitors will be warmly greeted by CP Kelco President Didier Viala at the entrance of the virtual environment. From there, visitors are free to navigate through the lobby, where they can access insights on key market trends and our latest ingredient solutions for a variety of applications.

Concluded Béra: “Of course, being at trade shows enables visitors to see different product innovations up close. The next best option for experiencing our unique food & beverage prototypes will be in our virtual test kitchen, scheduled to open later this fall. We strongly encourage people to return often to our virtual venue to explore what’s new!” For more visit cpkelco.com/virtual

David Cox / IDM

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