Fi Asia returns for its 25th showing

Date: 16.03.2022Source: Informa Markets (Shutterstock)

The in-person events in 2022 will be taking place from 7 to 9 September at the Jakarta International Expo, Jakarta, and from 5 to 7 October 2022 at the new exhibition centre ‘QSNCC’, Bangkok, Thailand, while also offering a 5-month online event solution to support the market.

With Indonesia boasting the 4th largest population in the world, the Statista Consumer Market Outlook estimates that Indonesia’s food market revenue is expected to grow annually by 5.17% (CAGR 2022-2026). However, according to Deloitte Indonesia’s Business and Industry Updates, the COVID-19 outbreak has increased consumer concern over the health aspects of food and promoted the rise of online grocery shopping. As such, there has been an accelerated consumer shift towards healthier food and beverage options, including unprocessed or minimally processed foods such as fresh produce and ingredients. One prime example of companies exhibiting at Fi Asia Indonesia this year who have embraced this shift is ‘ADM Asia Pacific Trading’ who feature botanicals in their beverages.

Thailand is the 13th largest food exporter in the world and the 2nd largest in Asia due to its high-quality offerings and variety of product lines across different markets. According to the National Food Institute, food exports in Thailand are expected to fetch $ 35.820 billion this year, a likely new record. It seems clear that even with its small population as compared to Indonesia, Thailand is well positioned in terms of food and beverage production but to remain so, will be reliant on F&B companies continuing to deliver quality and consistency. Two such companies at Fi Asia 2022 that are already doing this are, ‘SMS Corporation Co’ who offer innovative food starch and ‘Premium Foods Co’ who offer a range of dehydrated and frozen products and liquid flavours.

Said Rungphech Chitanuwat, Group Director – ASEA, Informa Market: “Consumer behaviour shifted dramatically during the past 25 months of the pandemic which changed food and consumer trends from pre-pandemic times. These trends encouraged food and beverage producers to be innovative to ensure that the variety of offerings met customer demands. A focus on health, food safety and sustainability are 3 of those trends that enticed producers to adopt and adapt their food products to consumers. Furthermore, micro ingredients used in the food and beverage products are mainly sourced from outside the ASEAN. However, local producers have developed indigenous ingredients that enhance and add value to agricultural raw materials. As such, Food ingredients Asia become the key driver to create more varieties of food offerings and differentiate them from the competition.” 

Many of the show’s participants find it essential to attend Fi Asia to stay connected with the community and do business. This year, Fi Asia will take place in two key locations, Bangkok and Jakarta, to ensure that the hub of the food industry in ASEAN stays both connected and updated.  Food producers and manufacturers from the region can choose to visit whichever location best fits their travel schedule and budget with expectations that Indonesian travel restrictions will be more relaxed in the second quarter of 2022.

In addition to the in-person event in Jakarta and Bangkok, organisers will offer an online content platform to enable the food and beverage community to connect, do business and stay updated easily from wherever they are. Participants will have access to the online platform for a full 5 months – starting in June 2022 and ending in October.  For more visit figlobal.com

  • Food ingredients Asia – Indonesia, 7-9 September 2022 at Jakarta International Expo, Jakarta, Indonesia
  • Food ingredients Asia – Thailand, 5-7 October 2022 at Queen Sirikit National Convention Centre (QSNCC), Bangkok, Thailand
  • Food ingredients Asia – Online, June – October 2022

David Cox / IDM

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