Building on its variety of nutritional frozen product lines, Food Union – the international ice cream and dairy production and distribution group – announces its expansion into the healthy snacking aisle with an eye on consumer trends for this summer. Healthy alternatives have taken off during the pandemic with consumer cravings for both comfort and healthy foods driving up sales.
Said Normunds Staņēvičs, CEO, Food Union, Europe: “As leaders in the production of ice cream and dairy we strive to deliver high-quality products rooted in consumer insights. In many of our markets our team has tracked a growing demand for healthy alternatives. Throughout the past year we have worked to expand our presence in this growing space to allow consumers of all lifestyles to indulge in our products.”
Food Union’s innovation team developed 124 new products for summer 2021 at the Groups innovation hub in Riga, Latvia. With bold flavours and unique combinations, the Group’s array of healthy delights inspired by favourites bring joy to consumers of all lifestyles.
Continued Staņēvičs: “Our product development team continuously works to prioritise innovation that cuts across categories and closes the taste gap in healthy snacking. We are continuously investing in the well-being of our consumers while maintaining our unique and beloved flavours.”
With a focus on consumer health and well-being, Food Union has also crafted products that support non-dairy, vegan and flexitarian lifestyles. Vegan ice cream lovers can rejoice in the Group’s new product offerings. Available in Denmark, Premier Is’s vegan ice cream now comes in six unique flavours and in convenient tubs for consumers to enjoy from the comfort of their homes.
Concluded Staņēvičs: “Consumers can now indulge in non-dairy frozen treats while still enjoying the unparalleled flavours that we offer. We look forward to expanding our product portfolio in the future to include more healthy alternative products made with fresh, high-quality and sustainably sourced ingredients for consumers of all lifestyles to enjoy.” For more visit foodunion.com
