Maintaining current milk supply volumes, retaining 100% member ownership of the company and rebuilding trust with members are key points of the new ‘Heading for 2030’ strategy that the FrieslandCampina dairy cooperative will present on 1 February.
The discussions were initiated by the largest Dutch dairy in an online session on ‘Heading for 2030’. The session focused mainly on issues that concern the members the most. Rebuilding trust between members and board members is crucial, as Sybren Attema and his fellow board members repeatedly emphasised.
The core of Heading for 2030 comprises 10 points. It starts with maintaining the size of the company. According to Attema, a further reduction in size – currently around 10 billion kilos of member milk – would not lead to a significant improvement in earnings. At the same time, a certain size is needed to maintain the production network and markets.
These are the key points in a nutshell:
– The cooperative is to pay a good milk price. To be of lasting value to its members, the market and society, FrieslandCampina wants to maintain its size
– The cooperative stands for good value for money in milk, offers member farms room for growth and also wants to retain new members
– The market is trend-setting
– Diversity is the cooperative’s strength and provides stability and flexibility
– FrieslandCampina wants to constantly improve and achieve its collective sustainability goals.
– The cooperative distributes the surplus income from the market
– The cooperative rewards movement towards tomorrow’s market sustainability requirements
– Ownership brings control and value and requires responsibility and contribution
– The cooperative remains the sole shareholder of the enterprise. Foreign capital must not come at the expense of control
– Work on the basis of trust. The cooperative remains the sole shareholder of the enterprise and control must not be lost.