Global Market for Sports Nutrition and Dairy/Plant Proteins used in Sports Nutrition 2021-2025

Date: 04.06.2021Source: 3A Business Consulting

A new report from 3A Business Consulting, named The Global Market for Sports Nutrition and Dairy/Plant Proteins 2021-2025, shows that the market for Sports Nutrition will continue its value and volume growth as pandemic related rules are lifted. The global sports nutrition market is estimated to USD 21.9 Bn. in 2020 and expected to amount around USD 31.2 Bn. in 2025 corresponding to an impressive CAGR of 7.4%. Protein powder represents the biggest value category followed by protein/energy bars.


North America amounts to a whopping 63% of the global market value followed by Western Europe and Asia Pacific. In terms of per capita spending the US is the biggest spender followed by Australia. In Western Europe, the UK and the Nordic countries are the heavy users. Some key trends are:

·          Sports Nutrition has seen continued expansion of its consumer base from the core users, i.e. bodybuilders and serious athletes, to a wide array of consumers looking to live a healthier and more active lifestyle, so-called Active Nutrition

·          Sports protein powder remains the major Sports Nutrition category accounting for around 50% of global sales value and is expected to continue growing with whey protein as the most significant protein ingredient

·          Covid-19 has extensively impacted the sports nutrition industry, with changes in distribution channels, product development, consumers’ awareness of overall health as well as consumer buying behavior

·          With a greater focus on overall health and more consumers looking for clean label products, an increasing demand for natural ingredients is seen in Sports Nutrition. Ingredients such as organic and grass-fed whey and milk proteins and plant-based proteins have gained prominence due to both health and ethical concerns

·          E-commerce is the fastest growing distribution channel in Sports Nutrition, as it offers extensive availability to product information, ingredients, prices etc. as well as being a convenient way of shopping, due to many consumers having easy and constant access to the internet through smartphones and tablets.


Dairy proteins used in sports nutrition are whey and milk proteins. For whey proteins, it is whey protein concentrate, whey protein hydrolysate and whey protein isolate. Native whey proteins have started to appear in sports nutrition. Milk proteins used include milk protein concentrate, milk protein isolate, milk protein hydrolysate, caseinates and to a lesser extent micellar casein. Consumption of plant proteins in sports nutrition is increasing; key plant proteins used are soy protein isolate, pea protein isolate and rice protein isolate.


The report provides an overview of the current and expected future global market volume for dairy/plant proteins. It is global in scope, including a comprehensive regional and country analysis of the EU, North America, Latin America, Eastern Europe, Asia, and Australasia markets. The headlines are:


·          Global Sports Nutrition Market Data and Trends

·          Market Profile for all Key Markets

·          Key Players and Distribution Channels

·          Ingredient Volume Usage and Major Company Users

·          Ingredient Applications and Product Launches

·          Consumer Segments and Trends

·          Covid-19 Trends


“Hopefully, the information and analysis contained in this report will provide sports nutrition companies, dairy and plant protein companies with an important navigational tool in their strategic planning process”, says Tage Affertsholt, Managing Partner of 3A Business Consulting.



The report can be purchased for EUR 3,800

For more information,  contact: Tage Affertsholt – 3A Business Consulting: Tel: +45 70 21 00 98, E-mail: ta@3abc.dk, Web: www.3abc.dk

Roland Sossna / IDM

Print article (with images) Print article (without images)


Always stay up to date and sign up for our newsletter service: