Healthy Heights launches in South Korea

Date: 03.08.2022Source: Nutritional Growth Solutions

Nutritional Growth Solutions, Ltd., has announced the launch of its Healthy Heights products in South Korea through cross-border ecommerce following a supply agreement with South Korea’s largest online retailer, Coupang Co., Ltd.

The non-exclusive agreement will see NGS’ versatile portfolio of Healthy Heights products stocked through the popular online retailer, including the recently launched KidzProtein and KidzProtein Vegan lines all designed to address the complex spectrum of children’s nutritional needs. Coupang currently engages 18 million active customers and collected an annual revenue exceeding USD 18 billion in 2021.

Said Liron Fendell, CEO and Managing Director, NGS: “South Korea has long been identified as a target market for Healthy Heights due to the country’s increasing demand for nutritional products for children, its large population, and growing trend in online food sales. This launch marks a major milestone in our expansion into the APAC region, and I am excited that Coupang signed on as our first trusted supplier in South Korea.”

The NGS product line includes its flagship Healthy Heights Grow Daily 3+. With a base of whey protein and select minerals, this scientifically formulated and clinically tested nutritional shake is designed to help kids reach their maximum height. Grow Daily has been specifically tailored to support the unique growth and developmental needs of very young children ages 3 to 9.

Continued Fendell: “Our Healthy Heights range was scientifically formulated by pediatricians at the renowned Schneider Children’s medical center in Israel as a means to support children’s diets and grant them the best possible opportunity to grow to their maximal height. This is something I believe will resonate with parents in South Korea due to the flourishing demand for nutritional children’s products in this region.”

KidzProtein products are offered in a whey-based formula and in a vegan format designed to meet the nutritional needs of children with dairy allergies and lactose intolerances, or for families vying for a more plant-based lifestyle. The vegan product is powered by pea and fava bean proteins.

Concluded Fendell: “I look forward to growing the Healthy Heights brand in South Korea and globally. We strive to become a leading household name for child nutrition, one that’s trusted by parents around the world.”  For more visit Healthy-Height.com

David Cox / IDM

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