IDF’s new Website has been carefully structured to deliver on the brief of a modern, clean, professional, intuitive, and secure multiplatform website. The aim was to instantly impress website visitors with IDF’s clear expertise and its core identity alongside clearly communicating key messages.
Increased visibility in significant areas of our website such The IDF Pillars of Standards, Nutrition and Health, Sustainability and Dairy Safety and Quality is something we have vastly improved, making it clearer for visitors to access the vast breadth of important work carried out by our global IDF experts.
The new website design and functionality holds a more digitalised and exciting experience for its users, whilst maintaining a professional tone throughout and communicating IDF’s messages. The subtle and stylish animation contributes significantly to user engagement and helps communicate the IDF’s messages.
The dynamic site offers publications, news, and events that are highlighted on pages of the site where they are relevant so that website visitors have instant access to this expert in-depth information. We have now also integrated our e-shop store into our public website, allowing an optimal user experience. Other examples of positive user experience are our intuitive and powerful search that brings up relevant results quickly and easily. The search functionality has been tailored to IDF’s requirements, and a live search has been added which allows the user to receive relevant results in real-time as they are typing.
A key focus of the site is the School Milk Knowledge Hub, an important focus for IDF which brings together the important role of milk and dairy products in the UN Sustainable Development Goals. The section shares information and resources in a clearly navigable structure has the potential for limitless growth, and will be accessed by a unique domain name.