Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps developed to enhance the customer experience and post-sales support for its products with the first app being built for its Certa Sine pump.
Designed for ease of use, the Certa AR app allows customers to easily identify the tools required for Certa Sine pump maintenance tasks whilst providing information and clear step-by-step visual guidance. Whilst the app has been intuitively designed so that users do not need previous experience of AR, it also targets the digital native skillset, whose learning excels when utilising visual, digital technology. By laying AR visual instructions over a customer’s own pump, the app aids customer understanding of a task and saves time previously spent consulting written product manuals.
The app was developed in-house by WMFTG’s new Digital Transformation department.
Said Matthew Thomas, Head of Digital Transformation: “The growth of this department demonstrates WMFTG’s continued commitment to the pursuit of creative and accessible customer focussed solutions. A game changer for how companies deliver customer solutions, our investment demonstrates our understanding of the pressures our customers face recruiting skilled workforce. There is a new generation of employees with the skills and preference to consume instructions using visual, digital technology and this app makes learning new skills much more accessible.
“For WMFTG, the Certa AR app marks a change in how we use technology to support and develop our customer experience. It is a perfect example of targeted investment and resources in tools that enhance the way we exceed our customers’ needs.”
Added Isaac Gillard, WMFTG AR specialist and the Certa app developer: “We are delighted to launch an app that allows us to apply AR technology to the benefit of our customers. WMFTG has a reputation for leading the way in customer support and helping create efficiency savings for our pump users. We’re looking forward to receiving feedback from our first users and developing future solutions for our customers.” For more visit mftg.com/en/news/certa-augmented-reality-app/