Transparency emerges as a clear winner in Innova Market Insights’ Top Ten Trends for 2021 with brands upping their game to meet evolving ethical, environmental and clean label consumer demands.
Innova Market Insights, food trend specialists for over 25 years, unveils its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands.
Innova Market Insights’ Top Ten Trends for 2021 provides an in-depth delve into how the food and beverage industry has progressively evolved. As COVID-19 transforms our shopping and eating habits, staying ahead of the curve and keeping on top of the changing and sophisticated food and beverage landscape is of paramount importance.
The pandemic has bolstered focus on overall health and immunity, with consumers seeking foods and ingredients that support personal health. Attention is now on the post-COVID landscape to explore how these new behaviours will shape the future of the food and beverage industry.
Said Lu Ann Williams, Director of Insights and Innovation at Innova Market Insights: “Transparency throughout the supply chain will dominate in 2021, with consumers searching for brands that can build trust, provide authentic and credible products, and create shopper confidence in the current and post-COVID climate,” For more visit innovamarketinsights.com
