Launching breakthrough hotmelt label adhesive to enhance packaging recycling

Date: 13.04.2023Source: Avery Dennsion / Dow

Dow and Avery Dennison have co-developed an innovative and sustainable new hotmelt label adhesive solution that enables polyolefin filmic labels and polypropylene or polyethylene (PP/PE) packaging to be mechanically recycled together in one stream. The adhesive is the first of its kind on the label market and is approved by Recyclass for recycling in the HDPE colored stream – Class B.

The new adhesive’s development was driven by Avery Dennison’s design-for-recycling thinking and made possible by Dow’s polymer science expertise. It is based on Dow’s AFFINITY GA polyolefin plastomers and sold by Avery Dennison under the name CF3050 in the Europe, Middle East, North Africa (EMENA) region.

Said Jarkko Pitko, senior research associate, Avery Dennison Materials Group EMENA: “The joint launch of this new olefinic hotmelt is a great example of how collaborating with partners across the supply chain, like Dow, is key to deliver innovations that help reduce waste, enable the circularity of plastics, and advance the circular economy.”

Added Imran Munshi, global marketing manager, Dow Packaging & Specialty Plastics: “It is Dow’s goal to deliver 3 million metric tons per year of circular and renewable solutions by 2030.  Collaborations like this will help accelerate our contributions towards a circular economy for plastic packaging.”  For more visit averydennison.com

David Cox / IDM

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