New concepts at PLMA in Amsterdam

Date: dd.MM.yyyySource: DMK Group

DMK Group is presenting its new products and offers for the retail trade at this year’s international industry trade fair PLMA ‘World of Private Label’. The focus for the Private Label Business Unit in Amsterdam will be on its innovations for the retailer’s own brands and the Contract Manufacturing segment.

Said Stefan Keller, Commercial Director Private Label, DMK Group: “We see ourselves first and foremost as a broad-based and reliable partner for the large assortments in both the White and Yellow Lines. In addition, it is also our aspiration to further develop categories with the trade on the basis of current trends: That’s why, in addition to the new Milram brand products, we also have a ‘Green Line’. Although this category is still being developed, plant-based products have a lot of potential for private labels. We also have topics like protein in our product portfolio.”

The focus this year is therefore on everything to do with ‘functional approaches’ in desserts. Here it can be seen that products with a high protein content continue to meet with high demand among consumers. In 2021, for example, protein-rich products in the white line could record growth of around 16 percent (Nielsen Market Track). The ‘desserts’ segment in particular enjoys high popularity. At PLMA, the DMK Group has new semolina dessert and milk rice creations in its luggage. The same applies to the vegan portfolio that Germany’s largest dairy cooperative is presenting to the trade public from pudding variants and semolina desserts based on oats to a rice dessert based on coconut; DMK Private Label is presenting its solutions for the new trend fields.

Added Thorsten Rodehüser: “Milk is still our focus, but product categories are evolving and as a dairy we know how good desserts have to taste – whether milk- or plant-based. The development of plant-based products is an absolute must for manufacturers who want to meet consumer demands and remain competitive. Because most consumers don’t eat purely vegan, but enjoy the plant-based alternatives as a supplement and variety. Therefore, for us it is about creating an overall portfolio that offers different consumer groups products that fit their respective eating habits and accompany them in everyday life.”  For more visit Hall 1, Stand F-5272 or dmk.de/en 

David Cox / IDM

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