New edition of Global Marketing Trends report published

Date: 15.03.2023Source: International Dairy Federation

The third edition of the IDF Global Marketing Trends report is now available. The research, which was fielded and developed by the CNIEL, surveyed marketers within the dairy sector across 22 countries to capture the drivers and barriers to milk and dairy food consumption during the Covid-19 pandemic period of 2019-2021.

The report highlights the impact of trends that emerged and developed in the very specific context of the Covid-19 pandemic on the future of dairy. Some of these trends are expected to last, while others were exclusively related to the Covid crisis.

Covering a cross-section of product categories including liquid milk, butter and ghee, cheese, yoghurt, cream and ice cream, there are also sections dedicated to the anti-milk, anti-fat and anti-dairy farming discourses, dairy intake recommendations, plant-based products and particular diets (flexitarianism, vegetarianism and veganism).

Built on the in-depth knowledge of IDF experts worldwide, this report is intended to provide benchmarking data and key learnings from across the sector on what is driving consumer decision-making. Designed as a complement to the annual IDF World Dairy Situation Report, this publication serves as an additional tool to better understand the global dairy consumption picture and provides in-depth market insight. For more visit fil-idf.org

David Cox / IDM

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