New online resource focused on innovation and the power of nature

Date: 15.04.2021Source: CP Kelco

CP Kelco, a global leader of nature-based ingredient solutions, today announced the launch of a new multimedia resource spotlighting its capabilities in action. Filled with value-creating ideas and nature-powered innovation, ‘Innovation… Powered by Nature’ aims to help manufacturers in the food, beverage, home and personal care segments understand market trends and navigate a changing industry landscape through problem-solving and collaboration.

Using nature-powered innovation, CP Kelco’s portfolio is evolving to help meet consumer expectations – from clean label and sustainability to the plant protein megatrend and even the economic impact of the pandemic. See how CP Kelco combines regional insights, market trends, new product prototypes from around the world and key applications to provide innovative solutions to common formulation challenges.

The company also looks at what’s next—what manufacturers need to have their eye on to pivot for the future: enhanced focus on health and wellness, new processes and technologies, sustainable sourcing and production, and of course, new functional ingredients and applications.

Said Jérôme Béra, Senior Vice President of Global Marketing: “The industry needs partners to be agile, growth-minded and passionate about anticipating market needs. Innovation happens when we’re collaborating with customers to envision what’s ahead and can tailor solutions to develop new products that meet – and even exceed – consumer expectations. Our new resource is focused on helping companies remain competitive in today’s innovation-driven business landscape.

“We continue to explore future market needs and exciting possibilities enabled by nature-powered innovation and look forward to engaging even more customers and partners with us on this journey.” For more visit cpkelco.com/innovate.

David Cox / IDM

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