Perfect Day’s whey protein comes as sports nutrition powder

Date: 18.11.2021Source: Perfect Day

Perfect Day, Inc, maker of the world’s first animal-free dairy protein, has entered the sports nutrition market. The company is partnering with Natreve, the world’s first plastic- and carbon-neutral wellness company, and California Performance Co, a new brand from The Urgent Company, to launch its Ready-to-Mix (RTM) product line.

Natreve is launching MOOLESS, a protein powder that is molecularly identical to conventional whey protein, but made through precision fermentation. According to the company, the product offers all the nutritional benefits and a smaller environmental footprint with a protein that produces up to 97% less greenhouse gas emissions than traditional production methods. Each serving of MOOLESS contains 20g of protein and a full spectrum of digestive enzymes to support performance and daily well-being. MOOLESS is produced in four flavours: Vanilla Bean Cupcake, ChocolateFudge Brownie, Cookies and Cream and Strawberry Shortcake.


Photo: Natreve


Roland Sossna / IDM

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