Raising €2 million to expand its plant-based cheese alternatives in France and Europe

Date: 12.06.2023Source: Jay-Joy

Jay & Joy announces a €2 million fundraising round. The foodtech company has become a prominent player in Europe, captivating cheese lovers with its range of delicious plant-based cheese alternatives. Their flavourful range stands out thanks to the use of traditional cheese-making techniques learned from Master Cheesemakers and Affineurs. Under the new leadership of César Augier, supported by the original founders, the company’s teams have been retained and mobilised for the relaunch of production this summer at their factory in La-Croix-Saint-Ouen, France.

The new management successfully completed a fundraising round in the amount of €2 million. Among the private investors is a leading fund, High Flyers Capital, who specialise in the future of the food industry, as well as other key players in entrepreneurship and agri-food in France. This funding round aims to expand the team and increase the production at the factory in Hauts-de-France, continue to constantly improve excellent Jay & Joy products, and enable the company to conquer new markets.

The company, employers of 25 people, is mobilised to maintain its position as the leader in plant-based creamery. To achieve its ambitious goals, Jay & Joy has assembled an extremely competent quality control team that will ensure each production step adheres to the highest standards, in coordination with health authorities. In the coming months, the company will relaunch the production and commercialisation of its range of plant-based cheeses. Consumers will soon be able to find their favourite products (Joséphine, Jeanne, Jil, Jean-Jacques, and Joy grated) on the shelves, with the guarantee of a superior quality and exquisite taste.

Said César Augier, CEO, Jay & Joy: “It is an immense pleasure to take the helm of a company that works towards modernizing French culinary tradition with exquisite products that are both better for health and the planet.”  For more visit jay-joy.com/en

David Cox / IDM

Print article (with images) Print article (without images)


Always stay up to date and sign up for our newsletter service: