FrieslandCampina Ingredients has announced the release of its third annual magazine detailing five key trends that will drive the evolution of food, drink and supplement industries in 2023. The magazine, titled ‘Shaping the future of Nutrition 2023’, offers expert insights into current consumer drivers to help brands identify new areas for innovation and new product development (NPD) in the adult nutrition sector.
While 2022 saw several seismic shifts in consumer behaviours, like health of the planet beating health of the population to the top consumer priority for the first time, 2023 looks set to be an evolution of these macro trends. This year, FrieslandCampina Ingredients believes brands that focus of building credibility and truly helping consumers get the most out of life, at every stage, will stand out from the crowd.
The five key trends shaping consumer habits in the specialised adult nutrition sector are:
- Building trust for planet-first nutrition
- Resilience and the power of positive nutrition
- Alternative proteins find their own feet
- Going for gut health
- The era of active ageing
Said Vicky Davies, global marketing director for Performance, Active and Medical Nutrition, FrieslandCampina Ingredients: “We’re living in tumultuous times. So, it can be difficult to predict exactly what the future will hold. However, what’s clear is that in 2023 consumers will continue to prioritise health – both their own and that of the planet. Despite several market challenges, there is huge opportunity for brands to tap into these evolving trends. From mood-boosting gut health supplements to edible moments of indulgence, new ingredient innovations are inspiring product development across the adult nutrition space.
“But to truly stand out from the crowd brands will need to bolster trust and credibility to win the faith of consumers, especially when it comes to sustainability. At FrieslandCampina Ingredients, collaboration is our DNA. Using our latest insights, our experts can work with brands to create on-trend nutritious, efficacious and sustainable solutions to help support consumers at all stages of life.” For more visit frieslandcampinaingredients.com