World first jelly product in Ecolean packaging

Date: 12.07.2022Source: Ecolean

Well-known food company Nutifood in Vietnam chooses Ecolean for drinking milk products and jelly targeting kids and teens, to boost nutrition and catch the eyes of the modern consumers.

Commented Võ Hoàng Anh, Vice President Marketing, Nutifood: “We are confident that the Ecolean packaging creates a good opportunity for our brand to stand out in the market.”

The Nuvi brand is printed in multi-design with a series of cartoon characters that the consumers also can follow in DVCs online.

Nutifood launched Ecolean’s aseptic packages in the sizes of 125ml and 250ml, with both flavoured milk and white milk, the latter imported from New Zealand.

Added Võ Hoàng Anh: “To ensure nutritional value in our products, which is especially important when you offer products to kids and teens, we work very closely with our institute in Sweden called Nutifood Nutrition Research Institute (NNRIS).

“We choose Ecolean because it has a unique value proposition offering an innovative packaging, which is convenient to use, standing out in display and at the same time offers world-class food safety. It is both flexible and durable. Today’s consumers also take sustainability into account when thinking about the product or brand that they are going to buy. Ecolean packaging is standing out in that value as well”.

The peach flavoured Nuvi Jelly is packaged in the Ecolean Air Aseptic 125 ml, with a cool and fun design targeting kids from 3 years old. Marketed without a straw, consumers squeeze and drink or eat directly from the package. The viscous jelly product category is the perfect match for Ecolean’s flexible package, where easy-to-empty packages are convenient.

The formula is developed by Sweden’s Nutifood Nutrition Research Institute (NNRIS) and contains vitamin B complex (B1, B5 and B6), vitamin K2, D3, calcium and zinc to support the growth and health needs of children. The Nuvi Jelly is marketed through retail and e-commerce. For more visit Ecolean.com

David Cox / IDM

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