Rabobank has just released its annual Global Top 20 Dairy Report and dairy giant Yili Group has again clinched the fifth spot since the previous year, having been ranked as the leading company in Asia for eight consecutive years and representing the only Asian dairy producer among the world’s top five companies.
While facing the global Covid-19 pandemic, Yili has demonstrated the resilience and strong competence of its entire industrial chain. The company reported total revenue of RMB 96.886 billion in 2020, making it one of the few dairy companies that achieved high growth during the global economic downturn. The FY2021 Q1 report showed a record performance in the first quarter, with a total revenue of RMB 27.363 billion, representing a YoY increase of 32.49%. It is expected that Yili will approach the target of achieving RMB 100 billion in annual revenue this year.
The strong performance is based on Yili’s quick responses to market changes and a strengthened focus on its supply chain, new product launches and e-commerce channels. Yili continued to lay out industrial cluster projects, promoting digitalisation and the intelligent transformation of the whole industrial chain. In addition, the company continued to bring forth new products and actively expanded new retail models such as membership promotions, community marketing and O2O home delivery through strengthened cooperation with e-commerce platforms.
Strengthening the quality of dairy products has become a key focal point for dairy companies. Accordingly, Yili has set up a quality management system involving ‘all employees, a holistic process and all aspects’ and established a three-layer system covering ‘headquarters – business units – factories’ to monitor food safety risks. This unremitting pursuit of quality has helped Yili to achieve a high level of consumer preference, with Brand Finance having named Yili as the world’s most valuable dairy Brands in 2021.
Yili is also committed to integrating high-quality resources and partnerships around the globe. In New Zealand, Yili has built two production facilities – Oceania Production Base and Westland Co-Operative Dairy Company. In addition, Yili has set up its European Innovation Center and Oceania Innovation Center to empower the R&D of its new products.
Relying on its production bases in China, Oceania, Southeast Asia and other places, Yili is steadily expanding its overseas business. Multiple best-selling products, including AMBPOMIAL Yoghurt, Joyday Ice Cream, Yili Youngfun and Westgold Butter, have been launched in 21 countries and regions. For more visit yili.com/en/index
