YOOK to conquer Asian and Middle Eastern markets

Date: 30.04.2024Source: FoodNavigator

Estonian oat milk brand YOOK is looking to capitalise on the pureness, nutritional value and “superior” taste of its products to break into the Asian and Middle Eastern markets.
After more than a year of development, YOOK was launched in the Baltic states, namely Estonia, Latvia and Lithuania, in February. The brand was subsequently introduced to the global audience at Gulfood held in Dubai, where its Organic Oat Drink won the “Best Health and Wellness Product” prize at Gulfood Innovation Awards 2024.

Roland Sossna / IDM

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