AGRANA starts production of fruit preparations in Japan

Date: 30.03.2021Source: Agrana Fruit

AGRANA Fruit is extending its presence in Asia and acquiring the fruit preparations business of the local food producer Taiyo Kagaku Co. Ltd. AGRANA Fruit Japan Ltd. will be starting with the production of fruit preparations on 1 April and therefore now includes a fourth Asian country in addition to China, India and South Korea. As the global leader in fruit preparations, AGRANA Fruit now maintains 26 production sites in 20 countries.

The plant is located in Yokkaichi, southern Japan, around 100 km east of Osaka and from there it will supply customers in Japan’s bakery products sector as well as dairies and ice cream producers. Japan has a constantly growing market for fruit preparations with a volume of around 60,000 metric tons and forecast annual growth of 2-3% a year.

Said Johannes Kleppers, CEO of AGRANA Fruit: “The region of Asia Pacific is compared to other regions still growing with a lot of future potential. The acquisition of this Japanese fruit preparations business from TAIYO is an important step as part of our expansion in this region. The Japanese market is still growing and characterized by high quality demands and innovations. This fits perfectly with our passion for innovation and our commitment to quality. We can offer our customers access to the experience of our global network of innovation experts and the sourcing capabilities of a market leader. Our solutions are ranging from standard fruit preparations for yogurts and ice creams to premium-segment fruit solutions such as sauces, condiments, fillings and smoothie bases.” For more visit agrana.com

David Cox / IDM

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