The sales, marketing and application technology activities for the legume flours of Müller’s Mühle Business Solution will become part of the GoodMills Innovation portfolio, effective 1 October. The range of legume flours perfectly complements the extensive, predominantly cereal-based offerings of GoodMills Innovation. The legume flours thus increase the growth and development potential of the plant-based alternatives, snacks and bakery markets. Although both companies are already under the same corporate umbrella, the merger and implementation of the B2B sales division “Plant-Based Proteins” means existing synergies can be exploited, along with the pooling of expertise in European sales, application technology and product development.
The aim of the merger is to further develop the “Plant-Based Proteins” business and establish the product range in the European market as functional ingredients for plant-based alternatives, snacks and baked goods. Dr. Gregor Peter, Chairman & Managing Director GoodMills Innovation GmbH, says: “We will further expand the segment for innovative legume flours in close cooperation with Müller’s Mühle. Both product lines also complement each other perfectly. Together with our application technology know-how, on-site refining techniques and understanding of the market, there is a lot of new potential going forward.”