In 2019 Africa imported 2.1 million tonnes of dairy products (including infant milk formula and fat filled milk powder) worth some €4.8 billion. This was up from 1.46 million tonnes in 2009 (worth €2.5 billion). Africa is an increasingly important market for dairy producers and one about which there is little reliable published information. African Dairy Market: Companies, Products, Markets will address this gap.
The report is in two main sections:
Section A
Products and Markets provides a review of the drivers of demand in the Africa dairy industry and a discussion of the dynamics of internationally traded dairy products.
Products covered are WMP, FFMP, SMP, infant formula, cheese, butter, whey products, liquid milk, concentrated milk and fermented products. Each product category includes a discussion of the product and applications, demand trends by market and sourcing trends by supplier country. Trade flows are analysed using tariff level, mirrored trade data from 200 countries, from Global Trade Tracker.
Section B
Companies provides detailed up to date profiles of the leading dairy companies in Africa – the companies driving the development of the African dairy industry – answering such questions as:
- Who are the leading dairy companies in Africa?
- What are their sales in Africa?
- Which markets are they investing in?
- What products are they supplying?
- In what areas are they innovating?
- How much are they investing?
- How are they structured to supply a continent of 54 countries?
- What are their main brands?
The report builds on over twenty years of field research in dairy markets in Africa, complemented by extensive desk research.
About the Author
Brian McNulty & Associates is a Dublin based strategic marketing consultancy specialising in emerging and frontier markets. Brian McNulty the Principal consultant has completed projects in forty-seven countries (including seventeen in Africa), predominantly for the dairy industry.
African Dairy Market: Companies Products, Markets
For companies interested in the African dairy market this is essential reading as an easy reference and an aid to strategic decision making.
Contact Brian McNulty and Associates at brian@bmna.ie for further information and price details.
Photo: Colourbox
