News ¦ IDM
CP Kelco has launched Phase II of a virtual test kitchen
New Test Kitchen
CP Kelco’s Virtual
Experience Site
CP Kelco, a global leader of nature
based ingredient solutions,
has launched Phase II of a new test
kitchen in its popular virtual experience:
www.cpkelco.com/virtual.
“One of the key reasons we enjoy
exhibiting at trade shows is the opportunity
to introduce our visitors to food
and beverage prototypes that leverage
our functional ingredients,” said Stefanie
Chmura, Sr. Director of Marketing
Excellence at CP Kelco. “While we can’t
offer tasting in our virtual test kitchen,
we can make your mouth water with
our series of 10 videos featuring prototype
innovations from our labs around
the globe.”
Each prototype is introduced by an
expert from the global Sales Technical
Service team, who offers tips for using
CP Kelco’s nature-based ingredients
to create regional-inspired foods and
beverages. An easy-to-follow recipe
card also accompanies each video. For
example, customers will find a tropical
take on a drinking yogurt, a clean-label,
vegan mayonnaise-like dressing,
and new ways to suspend protein in
plant-based beverages.
CP Kelco‘s virtual experience site has
become a uniquely engaging destination
for the company’s customers, distributor
partners and other interested
stakeholders, helping CP Kelco to reimagine
how it can create and sustain
connections as industry trade shows
have been cancelled or gone virtual
due to the global pandemic.
/www.holac.de
/virtual
