PLANT BASED DAIRY ALTERNATIVES
Migros and Innovopro
The world’s first dairy free yogurt with chickpea protein
Migros, Switzerland’s largest
retailer, in June 2020
launched a new line of
dairy free yogurts incorporating Innovopro’s
chickpea protein CP Pro
70. The dairy free yogurts also include
oats and are gluten and lactose
free, offering consumers an alternative
to dairy yogurts, without
compromising on a delicious taste.
The Migros-exclusive line includes
3 flavors, natural, vanilla
and tropical fruits. Both companies
are working to bring additional
yogurt lines to several European
countries later this year.
“Our customers are looking for
high quality, innovative, healthy
and tasty options. The collaboration
with Innovopro on chickpea
protein, opens for us the opportunity
to create new solutions for unmet
consumer needs. The chickpea
protein with its high functionality,
neutral taste and clean label profile
enables us to offer consumers
new and exciting products,” said
Matthew Robin, CEO of ELSA-Mifroma
(a group of manufacturing
companies in the Migros Group and
a leading Swiss milk processor).
Chickpeas naturally contain
some 20% protein, and InnovoPro
is the first company in the world to
launch a 70% concentrate, an innovative
plant-based protein that
adds value to both producers and
consumers. InnovoPro’s product
addresses customers’ choices for
a new, clean-label, non-GMO and
non-allergenic source of protein
and brings excellent food-technol-
Migros/ELSA-Mifroma and Innovopro have developed the first dairy free yogurt alternatives containing chickpea protein
(photo: Migros)
ogy properties as well as benefits
in terms of functionality, health,
nutrition, taste and mouthfeel.
These properties render it highly
suitable for developing a broad
range of food products that meet
a range of demands from diverse
target audiences across the globe.
InnovoPro has been recognized
as an innovator of disruptive technology
in the food industry. Over the
past 3 years InnovoPro garnered
several awards such as "Most Innovative
Protein of the Year" at the
Protein Summit in 2018, and “Most
Innovative Startup in Israeli Food-
Tech” in 2018. In 2019, InnovoPro
was awarded the “Seal of Excellence”
by the European Commission
and was chosen to be a member of
the EIT Food rising stars community.
September 2020 ¦ international-dairy.com · 17
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