PLANT BASED DAIRY ALTERNATIVES
Novozymes
Enzymatic toolbox
As the market for oat drinks
grows, Novozymes has developed
a new toolbox to
guide producers to expand their
businesses into oat drinks. Half a
billion people worldwide are either
vegan or vegetarian, 26% of millennials
have already embraced this
lifestyle and 73% among them are
willing to pay more for sustainable
food and drinks1. The combination
of these trends is giving the sale of
oat drinks a boost, with an expected
growth of 30% a year2.
“A new market is opening up
and booming. To help dairies and
beverage producers expand their
portfolio and create new types of
oat drinks, we have developed a
toolbox that can help them expand
their business into this new territory,”
says Alessandro Palumbo,
Market Development Manager at
Novozymes.
Oat drinks is the fastest growing
category in the plant based beverage
segment. This is mainly due to
the fact that oat drinks have one of
the best nutritional profiles among
dairy alternatives. Oat drinks is also
known for its benefits when it comes
to sustainability.
In spite of huge interest and a
growing market, a study finds only
2 in 10 consumers think that plant
protein is extremely good tasting2.
“The fast-growing demand
gives producers the opportunity
to develop and market new types
of oat drinks. But at the same
time, it’s also a challenge to come
up with products that match the
consumer’s taste and preference,”
Alessandro Palumbo says.
Speed up development
and help match consumer’s
taste and preference
The new enzymatic toolbox is developed
by Novozymes and is the first of
its kind. It provides insights into how
to use and combine enzymes, raw
material and production parameters
to adjust sweetness, mouthfeel
and nutritional profile in oat drinks.
It also provides insights for producers
into how to optimize the production
process and save costs.
“The toolbox gives dairy and
beverage producers the opportunity
to develop the oat drinks
consumers want. By teaming up
with Novozymes, they will be able
to select the flavor and nutritional
profile of their drink, starting from
a prototype and quickly scale it up
using the perfect combination of
enzymes, raw materials and equipment,”
says Alessandro Palumbo.
“This will help them to speed up
the go-to-market process while
reducing their risks related to new
product development.”
By working with Novozymes,
producers will also have access to
a team of experts, who can provide
360° technical support from raw
material to finished product.
Data references:
1 Vegans, millennials and willingness
to pay a premium
2 Findings from Quid platform on
healthy eating and a Novozymes’
plant protein consumer research
conducted in the USA in December
2018 with an online panel of
1,000 respondents, carried out by
Natural Marketing Institute (NMI).
(photo: Schwarzwaldmilch)
18 · September 2020 ¦ international-dairy.com
/international-dairy.com
