Column/News ¦ IDM
Dairy Opportunities of Tomorrow
Nordic Dairy Congress 2022
The organizers behind the Nordic Dairy Congress have to postpone the upcoming congress due
to the pandemic. The congress will be held May 18th – 20th 2022. The location will remain unchanged,
Malmö in Sweden, Hotel Clarion Malmö Live. The NDC 2022 adjusted programme will
be released in due time.
The congress is open for sign up via www.nordicdairycongress.com and early bird price remains
available. Contact: info@nordicdairycongress.com or phone +45 66 12 40 25
not leading a healthy diet and lifestyle. As
such, consumers will be looking to maximize
their immune health to ensure that
they are not easily susceptible to health
problems. Additionally, consumers are
also becoming more conscious about their
digestive health. A total of 18% say that
they are now more conscious about their
digestive health as a result of the virus.
Digestive health problems such as gas,
bloating, and irritable bowel symptoms
are common across the globe, something
which can be attributed to factors such
as an ageing society and changing dietary
habits. As well as something that impacts
on quality of life, consumers are also
recognizing that the issues of digestive
health and immunity are interlinked. As
such, products that carry claims around
aiding the immune system and digestive
health within the dairy market will be of
high appeal.
Consumers will find dairy products
with probiotic claims appealing. This is
because consumers want better-for-you
products in sectors that they know and
trust, associate with being natural, and
crucially, deem affordable and tasty. The
dairy sector should look to promote probiotic
claims on products – especially in categories
such as yogurt – to help position
products as a convenient way of maximizing
nutritional intake. At the same time, it
is important that traits such as CFU counts
and types of strains are not overly promoted
at the expense of sensory appeal, and
that any related health claims are need to
be credible and transparent.
For more information contact FMCG Gurus
at info@fmcggurus.com
SACCO qwebsite information
/www.trepko.com
/www.nordicdairycongress.com
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