IDM ¦ Markets
The Russian dairy industry
is at a major pivot
Price limits and tagging
Author: Vladislav Vorotnikov, Moscow
The tagging project in the Russian dairy market
could turn out to be worse for the dairy industry
than the pandemic, the international sanctions, and
the Russian consumers' lowering purchasing power
altogether, market participants believe. However,
expanding export supplies raise hopes for a brighter future.
In 2020, Russia was one of the few dairy markets, where the
Covid-19 pandemic has not hampered the demand, despite
Product tagging against counterfeit could cost the Russian dairy industry a lot of money
34 · May/June 2021 ¦ international-dairy.com
the original gloomy forecasts. For instance, Russian cheese
production increased by 4.6% to 565,000 tons and butter –
by 3.5% to 279,000 tons compared to the previous year. In
the milk and fermented milk segment, production dynamic
remained flat, as overall production stayed at 8.2 million
tons, Russian state statistical service Rosstat estimated.
"The pandemic and sanctions have had a substantial impact on
the Russian dairy industry," said Constantine Synetsky, chair
/international-dairy.com
/international-dairy.com
