Better cheese, together
The key to creating appealing cheese with
stand-out taste and texture
Author: Gert van den Hoven, Cheese Expert, DSM
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Retail shelves are brimming with a wide variety of exciting
cheese offerings, yet consumers are still hungry for more.
The cheese segment has proven extremely resilient in the
wake of COVID-19, showing marked growth and signs of
a bright outlook. According to figures, global cheese volumes are
expected to grow by 3.2% annually between 2021 and 20261,
despite economic uncertainty. Although foodservice cheese sales
declined in 2020 and 2021 due to stay at home orders, consumers
have spent more time cooking and eating at home – leading
to higher volumes of cheese retail sales. This flux not only reflects
changing consumer circumstances, but also the culmination
of strong interest and innovation in the industry over the years,
driven by preferences for bigger, bolder flavors and better-for-you
products. The result is a very competitive and dynamic market. But
what are the key considerations for cheesemakers looking to meet
changing consumer preferences with appealing cheese offerings?
Industry insights
Today’s consumers have increasingly sophisticated tastes, demanding
new and interesting flavors and textures from their cheese
products. Research found that 29% of US cheese consumers say
that ‘bolder flavors’ are an important purchasing driver for them2, a
sign that more diverse offerings are welcomed. COVID-19 has also
influenced consumer taste preferences, with many people looking
for indulgent products that offer guilt-free moments of escapism
in uncertain times, such as premium or comfort foods. In May
2020, at the height of the pandemic, research showed that 60% of
global consumers sought out more mood-boosting foods3.
Demand for locally produced cheese is also on the rise, as discerning
consumers pay more attention to the origin and explore
different varieties of cheese. Brands have been quick to respond
to this growing enthusiasm with exciting new product launches
that focus on local tradition and heritage – without compromising
on taste or texture. Similarly, international cheese types, like
Manchego – which are widely seen as a premium option – are also
increasingly sought after. In line with these changing preferences,
it is important that producers develop authentic products with diverse
flavor and texture profiles.
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