PLANT BASED DAIRY ALTERNATIVES 2022
September/October 2022 ¦ international-dairy.com · 13
Most consumers don’t compare dairy and dairy alternative
products on the basis of ethical beliefs (photo: AdobeStock)
with Velike is a great example. And FrieslandCampina
just has launched a range of dairy alternatives under
its very strong Landliebe milk brand, and it will be very
interesting to see how it performs.
A great example comes from another segment: Traditional
German sausage producer Rügenwalder Mühle
have added vegetarian and vegan options to their
portfolio and enjoyed overwhelming success. Today,
the meat-free options have even exceeded the revenue
from the traditional products – a success story that
could be a blueprint for other segments.
Perfect for positive nutrition
Whatever consumers choose, the broader variety of
options on offer now means they can make a positive
contribution to their overall health at the same time as
selecting products that fit their own personal needs.
Whether it’s protein enriched for muscle growth and
maintenance, lactose-free for dietary intolerances,
calcium enriched for bone and tooth health, pro- and
prebiotics for gut health or low fat for weight management,
dairy and dairy alternatives allow people to make
choices that satisfy their individual nutrition requirements
and preferences.
Consumer research has shown that many dairy products
fit perfectly into the trend for positive nutrition,
with consumers viewing them as being healthy and natural.
In the EU, protein or calcium on-pack claims even
allow for better communication of a product’s potential
benefits, especially for muscle, bone and tooth health.
Gut health too is a key issue for consumers today, and
manufacturers of dairy and dairy alternative products
can benefit from a deeper look at this area. Prebiotic,
probiotic and fermented foods are interesting for consumers
who have digestive problems, but they are also
appealing to those who just want to support gut health
and digestive wellbeing. The fermented nature of dairy
products makes them the ideal vehicle for adding pre-
and probiotics to the diet. And because most people
already consume dairy products every day, adding
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