PLANT BASED DAIRY ALTERNATIVES 2022
Consistently sustainable
Plant-based drinks in Pure-Pak provide
a welcome market boost
September/October 2022 ¦ international-dairy.com · 9
For many consumers, plant-based drinks have become
a popular alternative to conventional milk
as they are associated with being healthier and
more environmentally friendly. Statistics provided by
the market research company GfK show that “alternative”
products in Germany now account for approximately
40% of dairy drink purchases and that sales of
plant-based beverages even boasted growth rates of
30% in 2021 compared with the previous year.1 To ensure
effective marketing, packaging plays a crucial role
in the authenticity of sustainably labelled beverages.
Elopak’s Pure-Pak beverage cartons and filling lines offer
manufacturers that exact solution.
(photo: Elopak)
Adjusting to market dynamics
According to a recent study by the University of Halle-
Wittenberg, Germany, consumers are willing to pay
more money for food packaging that they perceive
to be sustainable.2 Therefore, it is essential to choose
packaging that meets the highest ecological standards.
Michael Oppenheimer, Market Unit Manager at Elopak,
Germany, comments: “Many leading brands select
Elopak's Pure-Pak beverage carton to package their
plant-based drinks. Being a highly recyclable packaging
that consists largely of renewable raw materials, our
Pure-Pak beverage carton meets the high ecological
/international-dairy.com
