PLANT BASED DAIRY ALTERNATIVES 2021
Ecolean
Lightweight packages a great fit for all-natural
dairy alternatives
Sustainability and health conscious Chinese consumers
can now look to US-owned brand Wholly Moly! to
enjoy dairy-free drinks with an oat base, in Ecolean’s
lightweight flexible packages.
The rising focus on health is one of the key drivers for
the popularity of the dairy alternatives market worldwide.
FMCG Gurus’ Top Trends 2020 report states that 73% of
consumers believe it is important for food and drink products
to be all-natural. At the same time, consumers are
making the link between sustainability and their own personal
wellbeing. As such, consumers want brands and individuals
to take a proactive approach when it comes to
protecting the environment and leading a more sustainable
lifestyle, according to the report.
Headquartered in Silicon Valley, California, US and Shanghai,
China, Wholly Moly! is a leading brand in whole-grain
and oat products tailoring to a new generation of Chinese
consumers. Wholly Moly!’s oat drinks are set to innovate not
only their product category by offering an oat product without
any additives, but also through the packaging they have
chosen to launch their drinks in. Ecolean’s lightweight packaging
solutions address both consumer convenience and environmental
awareness. A minimal amount of packaging material
means less resources used throughout the package’s
life cycle – for example less energy and water in production,
and lighter packaging during transport. The result – a liquid
food package with less impact on the environment, offering a
lighter footprint for both customers and consumers.
“Without any additives, Wholly Moly! products retain
their original nutrition and sweetness. We dare to use the
original taste of healthy cereals. The oats grow in the fresh
soil and sunlight of the Midwest of the United States and
southern part of Canada, and are packaged under strict
North American standards, bringing high-quality oat products
to health and sustainability conscious consumers in
China,” says Claire Fang, CEO at Wholly Moly!.
“We welcome the launch of Wholly Moly! oat drinks in
Ecolean packages, as a great fit for our approach to sustainability
and being a responsible business in the packaging
industry,” says Johnny Sajland, Chief Commercial Officer
at Ecolean. “As a global packaging producer offering
lightweight packaging solutions for both chilled and ambient
distribution, Ecolean is active on more than 30 markets
worldwide and partners with many of the most well-known
brands within the dairy, beverage and liquid food industry.”
Wholly Moly! is a subsidiary of Yum Delight, headquartered
in California, US. The products are available in the
Greater China region and the US, through both direct-toconsumer
e-retail and supermarkets and has been available
in Ecolean packaging since May 2020.
14 · January/February 2021 ¦ international-dairy.com
/international-dairy.com
