The products that are being replaced are still described negatively with
"This is not ...".
still made on the basis of cashew nuts
or are based on tofu like the "Cream
Cheeses". "We operate a very artisanal
production process similar to that
of making cow's milk cheese, delivering
products that are very similar to
cheese in sensory and texture terms.
We chose cashew as a raw material
because the protein and fat content
is similar to milk," says Vanstone. But
the environmental footprint of cashew
is notoriously poor. That's why
Willicroft will switch completely to
white beans sourced from Turkey and
the Netherlands after testing about
30 different raw materials. The recipe
changes are already underway.
Interestingly, "organic" is not a
central issue for Willicroft. He can
certainly claim organic status by
switching ingredients, Vanstone explains,
but it is about more, namely
completely regenerative food production.
Nevertheless, a number of
organic products are currently in
the planning stage.
Carbon footprint as a
selling point
In the course of 2021, Willicroft plans
to advertise the carbon footprint of
its products on the packaging. "We
have already prepared a life cycle
analysis for all our products, which
of course also takes into account the
social aspect of sustainability," is the
note from Vanstone. For packaging,
mono-materials are used from the
beginning, which are easy to recycle.
Plastics are used because they give
the products the necessary shelf-life
and contribute only 10% to the carbon
footprint of a product.
Product declaration will change in
2021. Willicroft uses the claim "This is
not ..." with the addition of the original
product name such as Cream Cheese
or Greek White. This could well be
justiciable under current designation
protection regulations. At the time
of the interview with IDM, however, it
was still unclear how exactly Willicroft
will designate its cheese alternatives.
No
moo,
no
prob.
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