IDM ¦ Packaging
Into the circular economy
Packaging of dairy products
Making the right choices for packaging for dairy
products is critical as packs must deliver convenience
and ease of use, while protecting the
food and extending its shelf life. Today’s packaging
must also support a brand’s values, not just
through look and feel, but also by emphasising a company’s environmental
sustainability agenda.
Greiner Packaging is a worldwide packaging company with over 60
years of experience and is particularly committed to meeting the
needs and requirements of the dairy industry. In doing so, the company
takes a holistic approach to packaging optimisation, playing an
active role in advancing the transition to a circular economy.
Reinventing dairy packaging with K3
Available in a wide variety of formats, Greiner Packaging’s K3 cardboard
plastic combination, saves plastic, while creating eye-catching
packaging designed to maximise marketing opportunities. Thanks
to its reduced plastic content, the K3 packaging solution has an improved
CO2 footprint and it can be recycled efficiently, as the cardboard
and plastic can be easily separated.
In 2020, Nomadic Dairy launched a unique new packaging format
for its Yogurt & Oat Clusters brand, combining a thermoformed
polypropylene (PP) cup with Greiner Packaging’s K3 pot.
”This new packaging was a project two years in the planning,
as we worked with Greiner Packaging at their factory in Dungannon,
to identify a solution for our unique pack format which could
reduce our plastic use and be easier to recycle,” said Nomadic
SalzburgMilch realised that there is no need for each tub to
come with its own disposable lid
Nomadic Dairy launched a unique new packaging format,
combining a thermoformed PP cup with Greiner Packaging’s
K3 pot
Dairy Head of Marketing & Innovation, Tom Price.
Before developing the new pack, we conducted focus group research
to establish shopper attitudes to the look and usability of the
new format. We wanted something that stayed true to our unique
shape on shelf, was easy for shoppers to decode the product and
that they could handle comfortably to enjoy the product. We found
that the K3 met all those objectives and scored higher than the pack
we had at the time.”
A journey to be ‘in balance’
The new environmentally-friendly packaging solution sees the Yogurt
& Oat Cluster pots clip together, replacing the previous plastic
wrap. The new shelf-ready packaging is made from 100% recycled
plastic, and the top section features a removable cardboard sleeve.
The foil tops on the pots are now completely recyclable as they no
longer feature a plastic substrate. In an industry first, the previous
plastic spoon has been replaced with a new 100% compostable FSC
(Forest Stewardship Council) certified wooded spoon which has a
natural food grade lacquer for a smoother finish.
The K3 packaging solution delivers part of an overall reduction of
240 tonnes of plastic a year, as well as reducing production waste
and emissions. Using the Greiner Packaging’s K3 cardboard-plastic
pot allows Nomadic Dairy to take bigger steps on our journey to be
in balance. We make yogurt, the best yogurt you’ll ever taste, and
treading more lightly as we do that, in the packaging we use, is a
key area. We make a lot of pots, so reducing plastic and making it
easier to recycle adds up to a lot for our environmental sustainability
mission and for our consumers.”
10 · September/October 2021 ¦ international-dairy.com
/www.foodfab.eu
/international-dairy.com
