PLANT BASED DAIRY ALTERNATIVES 2021
grow at a CAGR of 8.0% during forecast period 2021 to
2027, according to Vision Research Reports.
So there is no denying that the demand for other plantbased
products is rising sharply. Soy and almond are the
most popular raw materials, but the demand for beverages
based on oat, rice, coconut, cashew, and hazelnut is
also increasing quickly.
Ecolean lightweight packaging solutions address
both consumer convenience and environmental
awareness (photo: Ecolean)
The unique possibilities of the plant-based category are
attracting both traditional dairy companies and new plantbased
manufacturers, and new products are launched at
a breathtaking tempo. As the competition hardens, it gets
tougher to build a brand and get picked from the shelves.
Make a plant-based drink stand out
If you use the same type of packaging as the competition,
there’s a big risk that your drink doesn’t get the attention
it deserves. Ecolean’s lightweight packages are based on
the same ideas as the plant-based revolution: meeting
new customer demands and lowering the environmental
impact. In addition, they are convenient and have
an eye-catching design. All this makes them exceptionally
well suited to help make your plant-based drink a
success.
Progressive companies within the beverage, dairy
and liquid food industry turn to Ecolean’s lighter packages
when looking to stand out. The unique shape with
a distinctive air-filled handle and large printing surface
intuitively appeals to the eyes of the consumer on the
store shelf, but also in the way the packages offer added
convenience and less environmental impact.
It is easy to see that many players in the plant-based
industry choose conventional packaging formats when
launching their products, giving the store shelves a quite
plain look. The match between Ecolean’s lightweight
packaging solutions and plant-based liquid food products
exceeds the differentiation aspect – both offering
significant reductions in environmental impact as well as
appeal to modern, health and sustainability conscious
consumers through their offerings.
Sustainability and health conscious
Chinese consumers can now look to
US-owned brand Wholly Moly! to enjoy
dairy-free drinks with an oat base, in
Ecolean’s lightweight flexible packages.
Wholly Moly! chose Ecolean’s packages when looking to
differentiate in the highly competitive, yet fast-growing
plant-based beverage category.
Headquartered in Silicon Valley, California, US and
Shanghai, China, Wholly Moly! is a leading brand in
whole-grain and oat products tailoring to a new generation
of Chinese consumers. Wholly Moly!’s oat drinks
are set to innovate not only their product category by
offering an oat product without any additives, but also
through the packaging they have chosen to launch their
drinks in. Ecolean’s lightweight packaging solutions address
both consumer convenience and environmental
awareness. A minimal amount of packaging material
means less resources used throughout the package’s life
cycle – for example less energy and water in production,
and lighter packaging during transport. The result - a liquid
food package with less impact on the environment,
offering a lighter footprint for both customers and consumers.
“Without any additives, Wholly Moly! products retain
their original nutrition and sweetness. We dare to use
the original taste of healthy cereals. The oats grow in the
fresh soil and sunlight of the Midwest of the United States
and southern part of Canada, and are packaged under
strict North American standards, bringing high-quality
oat products to health and sustainability conscious consumers
in China,” says Claire Fang, CEO at Wholly Moly!.
“We welcome the launch of Wholly Moly! oat drinks in
Ecolean packages, as a great fit for our approach to sustainability
and being a responsible business in the packaging
industry,” says Johnny Sajland, Chief Commercial
Officer at Ecolean. “As a global packaging producer offering
lightweight packaging solutions for both chilled
and ambient distribution, Ecolean is active on more than
30 markets worldwide and partners with many of the
most well-known brands within the dairy, beverage and
liquid food industry.”
Wholly Moly! is a subsidiary of Yum Delight, headquartered
in California, US. The products are available
in the Greater China region and the US, through both
direct-to-consumer e-retail and supermarkets and has
been available in Ecolean packaging since 2020.
September/October 2021 ¦ international-dairy.com · 7
/international-dairy.com
