Greiner Packaging’s K3 cardboard-plastic combination saves plastic, while creating eye-catching packaging designed to maximise
marketing opportunities
plastic waste every year. Taking a huge step towards a sustainable
future, SalzburgMilch has recently offered a special promotion.
Instead of each 500 g tub coming with a plastic lid of its own,
they were topped with high-quality, dishwasher safe, and environmentally
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Enhancing consumer communication
One of the advantages of K3 cardboard-plastic pot is the removable
cardboard wrap on the top section of the Yogurt & Oat Clusters
pack, which can be easily separated, making it fully recyclable.
”We use the reverse of the K3 to talk about the packaging changes
we’ve made and what that means for the consumer,” said Tom
Price. It’s a great space to use, as it informs the consumer in a way
we couldn’t if we were squeezing it on front of pack.”
Re-use plays its part
Introducing re-usable elements for popular packaging formats is
another way to reduce plastic. Larger pack formats are becoming
increasingly popular, so a snap-on lid is an absolute necessity.
Until now, all 500 g tubs of SalzburgMilch premium yoghurts, pudding
and sour cream have been fitted with disposable plastic lids.
Although they perform well, these lids generate several tons of
we design and engineer food processing facilities
friendly reusable lids. The promotional lids look fantastic
thanks to in-mold labeling (IML). This means their customers
continue to enjoy the same delicious products whenever they like,
while generating less waste and contributing to a greener world.
“We wanted to offer our customers an environmentally friendly
and hassle-free alternative. The reusable lids don’t just function
well, they look amazing!” says Florian Schwap, Marketing Manager
at SalzburgMilch. ”With their own lid conveniently on hand,
it’s easy for customers to keep their dairy products fresh at home.
There’s no need for each tub to come with its own disposable lid.”
(All photos: Greiner Packaging)
/www.foodfab.eu
/www.foodfab.eu
/www.atp.ag
