IDM ¦ Technology/IT
also interested in knowing where to buy
a product, but the majority (80%) want to
be taken directly to the product company’s
website to shop via quick links.
In all markets, it’s apparent that consumers
are ready to switch to brands that
offer more convenient online shopping
assistance and options. QR codes provide
an ideal platform for these enhanced experiences,
which can help increase product
sales and brand loyalty.
Connecting to consumers
As SIG’s findings show, QR codes can facilitate
more engagement and loyalty through
product authenticity, information and entertainment.
They can also guide consumers
through the purchasing process, which
ultimately leads to more sales.
For many consumers, particularly
in China, scanning a QR code has now
become second nature and an integral
part of the shopping and product experience.
But with usage increasing around
the world, now is the time for brands to
tap into this potential and gain a competitive
edge.
To help brands and producers unlock
the potential of connected packaging, SIG
offers a range of market-ready solutions as
part of its Connected Pack platform. These
solutions combine unique digital coding
technologies and track-and-trace capabilities
to ensure connectivity and transparency
in every pack, and drive greater digital
interaction and engagement.
“SIG’s Connected Pack platform offers
a whole range of traceability and
interactive packaging solutions,” adds
Katrangi. “These allow consumers to
easily access product quality information,
play games, watch videos, read recipes,
participate in prize draws and even receive
personalised communication – all
through the pack itself.”
To see how SIG helped Brazilian dairy
producer Languiru Cooperative reap the
rewards of connected packaging, check
out their case story: www.sig.biz/en/
solutions/track-and-trace-story-languiru
Connected packaging has emerged as a
unique way for food and beverage producers
to connect with consumers. Solutions
like scannable QR codes are being
utilised more and more on consumer products
– turning physical packs into interactive
tools. All so consumers can access the
information they want, while brands can
build trust and recognition. (photo: SIG)
Enquiries/Learn more:
T +49 9 11 86 06-86 84 | beviale-moscow@nuernbergmesse.de
beviale-moscow.com
Global solutions.
Local success.
Beverages – from production to marketing
Very exciting markets, tremendous potential and all the right
contacts: Beviale Moscow is probably the only place you can
find this kind of access to the beverage industry in Russia and
Eastern Europe. Meet the key players and the most important
decision-makers and benefit from this unique event!