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April 2020 ¦ international-dairy.com · 17
A selection of product examples from each of the three baby
food excluding IMF categories
on-the-go products that are highly convenient, and more healthy
products that are a great nutritional addition to the baby’s diet.
Industry dominated by multinational firms
The global baby food market has seen substantial consolidation, which
has led to four multinational companies dominating the industry. These
are different from the ‘Big 4’ (in IMF, the ‘Big 4’ are Nestlé, Danone, Abbott
and Reckitt Benckiser) as Abbott and Reckitt Benckiser mainly offer
infant formula. The market for baby food is dominated by Nestlé, followed
by Danone, Hipp, Hero and Kraft Heinz. Nestlé is the market leader
and present within all three categories, their largest brands being Gerber,
Nestlé, Cerelac, Naturnes and Nestum. Danone and Hero are present with
brands that offer competing products in all three categories, while Kraft
Heinz possesses strengths in prepared- and dried baby food.
In China, the world’s largest national market for baby food and
IMF, the market is more fragmented as the five global dominating
players meet a great deal of competition from especially small to
large domestic companies. Domestic players competing for market
shares include Yili, Yashili, Beingmate and Biostime. These companies
are also important players in IMF. The most active baby food company
in China is Kraft Heinz, launching more than 70 new products
from 2014 to 2018. The top-6 most active companies between 2014
and 2018, only account for around one-tenth of total new product
launches in China. Globally, the top-6 most active companies account
for more than one-third of new product launches in the same period.
In contrast to the Chinese market, the Eastern European market
is highly concentrated around a few companies. PepsiCo, Progress,
Danone and Nestlé hold the majority of shares in Eastern Europe
while several other companies are only present in a few markets.
Outlook for the baby food market and dairy
ingredients
On top of the value estimations, the report has estimated the total
global consumption in volume terms for 2018 as well as for 2024. The
overall estimated global consumption volume for baby food products in
2018 is broken down to estimate the respective volume shares for the
different product categories as well as for protein ingredient volumes
used in total and per product category. These calculations are done for
numerous markets in all regions. Global protein ingredients demand
from the baby food industry is estimated at approximately 2,200,000
MT in 2018. The dairy proteins used in baby food are mainly skim milk
powder, whole milk powder, demineralized whey powder, whey protein
concentrate/whey protein isolate, milk protein concentrate/milk
protein isolate, and to a lesser extent caseinates/casein. Additionally,
the report covers the use of galactooligosaccharides in baby food.
Looking into the next five-year horizon, the market for baby
food is expected to continue its strong growth in value and volume.
The challenge will be to keep up with the pace of the market,
the continuously changing environment and increasing competition,
and government regulations for ingredients and additives in
baby food products. The market for baby food is growing and vibrant
and is worth monitoring in the future.
Used machines:
Processed cheese machines
Brands: Stephan, Karl Schnell, IMA Corazza, Kustner
Margarine machines
Brands: SPX Gerstenberg - Schröder, Bock & Sohn
Butter machines
Brands: Benhil, SIG Ecopack, Hassia, Trepko, GEA Ahlborn,
Egli, SPX
Also complete dairy factories
/du
